The Korean clothing brand ADLV (Acmé de la Vie) is launching its first Australian bricks-and-mortar store this May at QV Melbourne.
ADLV is known for creating and focusing on high-end streetwear fashion including t-shirts, sweatshirts, hoodies, accessories and outwear. The brand utilises graphic and pop-culture characters such as the Baby Face series. The brand was inspired by French passage, ‘Acmé de la Vie’ which translates to ‘the pinnacle of life.’
The brand was launched in 2017 by Co-Founder Jinmo and Jaemo Goo and the first store was opened in Korea’s Gangnam district. Since then, the brand has launched more than 50 stores across Asia and has collaborated with key players such as Disney, Pink Fong, Kakaotalk and The Simpsons.
ADLV’s Australian Director Ying Yang said that the company knows streetwear is a staple of Australian fashion, commenting: “We love seeing how consumers adapt pieces to the Australian climate. Given the circumstances and the year we’ve all endured, we’re both proud and grateful to be able to continue our growth and better serve our customers on this side of the globe.”
