The group’s digital arm has launched the food delivery service in Thailand as it continues to ramp up its non-airline business operations.
The move comes as the group continues trying to mitigate falling for demand for travel that continues to plague the industry amid the Coronavirus pandemic. AirAsia’s Super App has already been downloaded more than 50 million times and the company says that is now has more than 75 million people using the app across Singapore, Malaysia and Thailand.
To celebrate the launch of the Super App in Thailand this month, the group is offering 30,000 free meals for 30 days for users in four parts of Bangkok including Din Daeng, Chatuchak, Lat Phrao and Huai Khwang. This initiative boasts a number of key global partners such as McDonald’s, Flash Coffee and Café Amazon.
“AirAsia food marks the beginning of our digital revolution in Thailand, and we are currently preparing for courier, grocery, ride-hailing and beauty services, which will be launched in coming weeks. The key goal of AirAsia Super App is to be the best value one-stop travel and lifestyle application for everyone and every need.” said Amanda Woo, AirAsia Super App CEO.
