The region’s most revered fragrance house with 75 years of olfactory artistry, Ajmal Dubai, has further expanded its retail footprint in the UAE with the launch of its 71st store in Sharjah’s Al Shaba.
The opening strengthens the brand’s omni-channel presence and highlights its brick-and-mortar growth strategy as it continues to scale across key catchment areas in the Emirates.
The new outlet represents a strategic site selection in a high-footfall residential corridor, reinforcing Ajmal’s position as a dominant player in the UAE’s speciality retail segment and reflecting the brand’s confidence in the long-term performance of physical retail in the region.
Founded as a family business, Ajmal Dubai now operates in over 60 countries and is recognised as one of the region’s most established names in perfumery. The new Sharjah store further strengthens Ajmal’s UAE retail network, which continues to expand steadily year on year.
Designed to offer an immersive and sensorial journey, the Al Shaba store showcases Ajmal’s full fragrance portfolio from its signature oriental perfumes and contemporary blends to concentrated perfume oils and rare oud creations. The store’s interiors draw on Ajmal’s rich heritage of craftsmanship while creating a refined, welcoming environment for a new generation of fragrance enthusiasts.
Commenting on the milestone, Abdulla Ajmal, CEO of Ajmal Group, said: “Our 71st store is not merely a number, it is a reflection of 75 years of trust that the consumers across the UAE have placed in Ajmal.”
He added: “At Ajmal, we believe that a great fragrance should feel like a memory you haven’t made yet. Every store we open is an invitation to that experience. Our ambition is not just to grow, it is to deepen the craft, honour the heritage of Oud and oriental perfumery and ensure that artistry remains at the heart of everything we create.”
