The founder of the fashion brand Hydrogen and the designer of the sneaker brand Autry, has created two new brands, one is AB with his initials and the other is About.
The new brand, AB, recreates Bresci’s own wardrobe through the developed items. It provides high-quality, small-lot clothing that he would like to wear in everyday life. The price is more expensive than Hydrogen, around 30,000 yen for T-shirts, around 40,000 yen for shirts, around 50,000 to 60,000 yen for sweatshirts, and around 50,000 yen for pants. The 2023 fall/winter collection, which will be the first season, will have a total of 15 types.
The other new brand, About, is a coined word that combines the initials of Bresci with ‘Out’. Starting from the 2024 autumn/winter season as AB’s sports line, they will have a line-up of sportswear focused on tennis. The price of each item is undecided and it is said that it is considering handling only at the brand’s online store. In the first season, a total of 10 types including tops and pants in collaboration with “Chupa Chups” will be developed.
