The fashion and lifestyle brand synonymous with premium studio-to-street wear rooted in mind-body wellness, ALO, has proudly announced the opening of its newest global destinations across Cannes and Saint-Tropez.
Two new sanctuaries, a wellness takeover of the iconic Hôtel Martinez Pier and the debut of a 72m private yacht, the ALO Voyage: Wellness Club at Sea, mark the brand’s continued global expansion across the world’s most coveted luxury travel destinations.
ALO has expanded its European retail presence with its first two locations in France this May: Saint-Tropez opened on 7 May at 45 Rue Gambetta and the Cannes activation opened on 11 May at 62 La Croisette. Each brings ALO’s elevated California design sensibility to the French Riviera, meeting its global customer during their European summer travels and beyond. Both locations will feature men’s, women’s and accessories collections, including the coveted ALO Bag Collection.
Opened on 12 May, ALO transformed the pier of the prestigious Hôtel Martinez in Cannes into a seaside wellness experience. Set against the backdrop of the Riviera’s natural beauty and the timeless glamour of Hôtel Martinez, the space offers a refined retreat during the Cannes Film Festival, when the city becomes the epicentre of global culture, film and style. Designed around movement, recovery and mindful living, guests can experience ALO wellness programming and enjoy a custom menu featuring fresh juices from the comfort of their sunbeds. Open through 14 June, this marks ALO’s second resort wellness destination, following last summer’s debut in Bodrum at the Mandarin Oriental.
The ALO takeover at La Plage du Martinez features 40 custom sunbeds, each paired with an umbrella and side table, offering an effortlessly relaxed, elevated beach experience. Rendered in a refined palette of sun kissed brown, ivory and navy accents, the design echoes the tones of the Mediterranean landscape while seamlessly complementing the hôtel’s signature Art Deco style.
