Alterface has reached a major milestone by introducing its first Action League attraction in China. Officially opened in early 2025 at Suzhou Paradise Forest World, the ride marks an important step in expanding interactive entertainment across the region.
The new attraction is part of a three-story indoor family entertainment space within the park’s Candy World section. Its arrival aligns with the growing demand for immersive, gamified experiences in the Chinese market, reflecting broader industry trends prioritising interactivity and engagement.
The Action League Compact Edition installed at Suzhou Paradise Forest World is designed for high throughput and an engaging player-driven experience. With a capacity of up to 288 riders per hour, the attraction incorporates shooting mechanics, competitive gameplay, and a multi-axis rotating platform that enhances motion effects.
The interactive tournament-style format allows multiple teams to compete, fostering a dynamic and social element that encourages repeat visits. Given its compact design, the ride is well-suited for integration into family entertainment centres (FECs) and shopping malls. It provides operators with an efficient and cost-effective attraction that maintains a high entertainment value.
This latest installation demonstrates Alterface’s ability to blend cutting-edge technology with a compelling storyline, ensuring guests actively participate in the experience rather than passively observing. By leveraging game mechanics and immersive storytelling, the company continues reinforcing its position as a leader in interactive ride systems.
Alongside the launch of Action League in China, Alterface has announced the introduction of its Interactive Concept Design Service in 2025. This new initiative provides clients with an integrated approach to interactivity from the early stages of project development. Operators can enhance visitor engagement and optimise the overall guest experience by incorporating interactive elements at the concept stage.
The service ensures that interactivity is woven seamlessly into attraction design, rather than being treated as an additional feature. This approach aligns with the company’s philosophy that engagement and participation should be at the core of modern entertainment offerings. With more than two decades of expertise in interactive attractions, Alterface continues to refine its design strategies, providing customised solutions tailored to the unique needs of amusement parks, FECs, and other entertainment venues.
As theme parks and entertainment destinations increasingly embrace gamification and interactive elements, attractions like Action League represent the future of visitor engagement. Combining storytelling, gameplay, and motion in a single-ride format appeals to a broad demographic, offering operators a flexible and scalable solution.
With the Chinese market seeing rapid growth in experiential entertainment, the success of Action League at Suzhou Paradise Forest World may pave the way for further installations across the region. The adaptability of the ride system makes it an attractive option for operators looking to integrate high-energy, space-efficient attractions into their developments.
Alterface’s expansion into China marks a strategic step in its ongoing global growth. The company strengthens its foothold in the evolving landscape of themed entertainment by delivering an attraction that blends technology with interactive storytelling. The introduction of its Interactive Concept Design Service further demonstrates its commitment to innovation, providing tailored solutions that cater to a market increasingly focused on engagement and participation.
As more venues seek to incorporate interactive experiences, Alterface’s expertise in gamified attractions positions it as a key player in the industry. With the launch of Action League in China, the company continues to redefine immersive entertainment, offering operators and visitors an interactive ride experience that meets the expectations of today’s evolving theme park audiences.
