The massive retail and entertainment complex in East Rutherford, New Jersey, has officially opened its new 60,000sq ft Event Center, which hosted a private hospitality event for several thousand ticket holders on 19 July prior to the World Cup Final.
The venue can accommodate up to 3,500 guests and features space for more than 300 exhibitor booths and 190 banquet tables.
Additional Event Center amenities include four breakout rooms, dedicated registration areas and catering from American Dream’s restaurants. A window wall offers sweeping views of the Manhattan skyline.
Beyond the event space, guests will have access to more than attractions, dining destinations and retail offerings throughout the property, which American Dream says will transform traditional meetings, trade shows and corporate gatherings into “immersive experiences”.
In addition to the Event Center, the Dream Live Performing Arts Center, opening 25 July, is a “dynamic, multi-purpose” venue that will host a diverse line-up of entertainment, including concerts, comedy, theatre productions, cultural programming, community events and corporate events and live sporting events. Music programming will span genres such as rock, hip-hop, pop, EDM and more.
The venue features a state-of-the-art L-Acoustics sound system, best-in-class lighting and video production capabilities, VIP seating, luxury suites and elevated hospitality offerings, according to American Dream.
