American Eagle executives on Wednesday said that this fall they will be launching a line of CBD beauty products in stores in partnership with Seventh Sense, a personal care line from Canadian CBD company Green Growth Brands (GGB). Seventh Sense products are already sold through American Eagle’s website.
CEO Jay Schottenstein declined to provide details during a conference call with analysts. “We’re going to be issuing this coming fall and we have a special name for it,” he said, per a Seeking Alpha transcript. “We have a special kick-off and we’re going to surprise everybody. So we’re not going to tell you now. It will be very exciting.”
Green Growth Brands is publicly traded in Canada and earlier this year announced plans to set up Seventh Sense shops at hundreds of malls across the U.S., in partnerships with CBL & Associates Properties and Simon Property Group.