AmorePacific, the South Korean beauty firm has acquired a substantial minority stake in Australian luxury skincare brand Rationale. The investment is aimed at boosting AmorePacific’s credentials in the high-end personalised cosmetics market.
The deal also effectively gives AmorePacific a manufacturing facility in Australia. Rationale currently operates 15 flagship stores in Australia, sells via its own online site and also through a network of about 50 medical agencies including dermatologists and plastic surgeons.
“With a truly shared innovation vision, Rationale and AmorePacific will take personalised skincare solutions to a new level. AmorePacific will continue to look into mergers and acquisitions and partnerships with promising companies and secure opportunities for future growth.” – Saehong Ahn, president of AmorePacific, in a statement.
