The company has reopened its flagship retail space, Amore Yongsan, shifting toward AI-powered diagnostics, personalised cosmetics and experiential retail.
The revamped store, located inside the company’s headquarters, features a design that combines retail, beauty services and customer research in a single space.
“Amore Yongsan is a place where customers can directly experience and co-create the ‘Create New Beauty’ vision,” said an Amorepacific spokesperson. “It delivers a new kind of beauty experience, from personalised cosmetics and advanced skin analysis to participation in product development.”
At the centre of the concept is Amore Bespoke, an on-demand beauty service that lets shoppers create tailored products across makeup, lip and haircare categories.
City Lab, another key feature, is an AI-supported skin and scalp analysis platform that combines the company’s historical skin research database with predictive technology to assess future skin changes linked to lifestyle factors.
The company said the relaunch reflects growing demand for personalised, technology-enabled beauty experiences, as K-beauty brands increasingly compete for younger consumers and international visitors seeking more immersive retail concepts.
