Under Armour has unveiled a new experience flagship store in Amsterdam that is positioned within the prestigious Koningsplein shopping area.
At more than 200sq m, the new flagship is a relocation of Under Armour’s former shop that was located at the Kalverstraat and is part of the first phase of expansion within Europe. The brand-new building is home to the two-level Under Armour site, with 100sq m on each floor, the flagship is home to the brand’s completed collection of running, training, golf and football collections.
For the realisation of this digitisation project, the Under Armour headquarters has had the important collaboration of its technological partner LEDDREAM Group, for the creation, AV design, and installation of a digital artistic LED panel that will also function as a visual experience and digital creative in the store.
