For over 60 years, Andreu World has worked to create sustainable and innovative designs, providing timeless furniture solutions across multiple sectors, needs and uses. Here, RLI sits down with company CEO Jesús Llinares to discover more about the business and what its plans are in the future.
At Andreu World, the material of choice is wood; no other material offers so many varying possibilities. After starting out in 1955 as a small
wood workshop, today the company now exports 90 per cent of its products across 90 countries. Over the years the business has had the privilege of furnishing some incredibly impressive locations, from the offices of Google, Twitter and Facebook, to the universities of Princeton and Harvard. As such, they have received some of the world’s most prestigious international design prizes including the Red Dot Design Award, Best of NeoCon and the Premio Nacional de Diseño (National Design Award).
“Andreu World is one of the leading Spanish companies in the furniture sector and a leader in the export of contemporary design and avant-garde products,” explains company CEO Jesus Lliñares. “We have 14 showrooms across the world in Europe, North America and Asia. Our showrooms are situated in Chicago, New York, Washington D.C., San Francisco, Boston, Denver, London, Madrid, Valencia, Dubai, Tokyo, New Delhi, Pune and Bangalore.” The brand’s recent design-centric roster of activity at Clerkenwell Design Week was something they were extremely proud of. At one of the events, the company’s new Hula stool was launched; a contemporary height-adjustable stool which was designed by LAYER Founder Benjamin Hubert.
Beyond its internationalisation and passion for design, the company has evolved in many ways in recent years. They are constantly developing the ergonomics of its products, with the desire to increase comfort and continuously make improvements, while advances in research in both the use of materials and production processes has reinforced the company’s firm commitment to sustainability, using only sustainable wood with FSC certification and from reforested forests.
The most recent showroom to open was the London one, which opened during the 2018 edition of Clerkenwell Design Week. In the next 12-18 months Andreu World is aiming to continue growing internationally across multiple continents and expand on its commercial presence throughout America, Europe, the Middle East, Asia and Oceania, all the while trying to achieve sustainable growth in all the markets in which they are present, offering the best service to its customers.
With such a recognisable brand, how does Andreu World continue to move forward and maintain its position in the market? “Together with architects and designers, we carefully analyse how products affect the everyday life, work and leisure of people. We share ideas and experiences to develop new designs that contribute functionality and beauty to all types of environments and projects. We use innovative techniques and materials combined with our industrial culture, and that are environmentally, socially and financially sustainable,” says Lliñares.
According to Lliñares, the company exists in a time where information is constantly communicated to the consumer, and platforms such as Facebook, Twitter and Instagram greatly facilitates the transmission of ideas without the need for physical presence. The company sees social media as a way to communicate and engage with not only society, but with consumers of the brand and with young, emerging talent. The company’s vision is based on being able to develop and share ideas and experiences for new seating designs and innovative tables that provide functionality and beauty to all types of environments and projects around the world, and the company sees this as a key driver behind its success to date.
So what would Lliñares describe as Andreu World’s ethos or slogan? “Excellence lies in the passion for design and love of detail. This is the phrase we feel summarises our values as a brand and international manufacturer of designer furniture.” Looking forward, the business is keen to cement its commitment to the UK market and continue its collaboration with UK designers and architects. “On a daily basis we work with architects and designers to develop customised projects that are adapted to the needs of workspaces, hospitality, residential, outdoor, public and private spaces. Our approach to collaborating with British design has meant that we’ve been able to work hand-in-hand with some of the most important British designers in recent times, such as Jasper Morrison and Benjamin Hubert,” explains Lliñares. The focus for Andreu World moving forward is to offer its consumers even greater possibilities and introduce new materials in its search for more innovative, sustainable and versatile seating and table designs.