Apparel Group celebrated more than two decades of a successful strategic partnership with ALDO Group through a special flagship event at Dubai Mall, graced by the presence of Aldo Bensadoun, Founder of ALDO Group, during his visit to the UAE, alongside Sima Ganwani Ved, Founder and Chairwoman of Apparel Group.
The occasion marked a significant milestone in the brand’s regional journey, highlighting the strength of a long-standing collaboration and ALDO’s sustained presence across the Gulf under Apparel Group’s stewardship.
The celebration underscored ALDO’s continued growth across the region and the enduring success of the partnership. Hosted at ALDO’s Dubai Mall flagship store, the event brought together media, partners and influencers for an engaging and immersive experience. Guests enjoyed a lively atmosphere featuring a live DJ, photo booth, gelato bar and charm customisation station – creating a celebratory setting that reflected ALDO’s modern, playful and fashion-forward spirit.
The event also provided an opportunity to explore how ALDO continues to balance its timeless brand principles with the evolving expectations of new generations, reinforcing its position as a globally recognised footwear and accessories brand with strong regional resonance.
Through its partnership with Apparel Group, ALDO has expanded its footprint across the GCC to 80 stores across five markets, including 56 ALDO stores and 24 ALDO Accessories stores in the UAE, Qatar, Kuwait, Bahrain and Oman. The UAE remains a cornerstone market for the brand, serving as a strategic hub for its regional presence and continued development.
Commenting on the milestone, Neeraj Teckchandani, CEO of Apparel Group, said: “Celebrating more than two decades of partnership with ALDO reflects what long-term collaboration can achieve when built on trust, alignment and a shared vision for growth. Aldo Bensadoun’s visit and the Dubai Mall flagship event marked an important moment in our journey together and reaffirmed our commitment to building brands with relevance, consistency and lasting impact across the region.”
