Apparel Group’s homegrown brand R&B has opened its 29th store in the UAE at BurJuman Mall, offering customers a vast new space of 13,000 square feet filled with fashion-forward selections featuring R&B’s latest fall winter collection, featuring more than 10,000 unique styles across men’s, women’s, children’s apparel, accessories, and footwear. 

With a thoughtfully designed layout, the expansive store provides an immersive shopping experience that brings R&B’s latest trends to life, all under one roof. The fall winter collection includes cozy knitwear, statement outerwear, seasonal accessories, and a range of essentials perfect for the colder months, catering to a variety of tastes and styles. 

Nilesh Ved, Founder and Chairman of AppCorp commented on the expansion, “With the opening of our latest store at BurJuman Mall, R&B reinforces its strategy of bringing accessible, high-quality fashion to the heart of bustling retail hubs in the region. Our winter collection of over 10,000 styles caters to the diverse tastes of our customers, positioning R&B as a top choice for trend-conscious fashion shoppers across the region.” 

The new BurJuman Mall store highlights R&B’s dedication to quality, affordability, and customer satisfaction. With a wide selection and spacious environment, the 29th R&B location is set to be a favourite destination for shoppers seeking trendy, versatile pieces this season.