The company continues to strengthen its fashion portfolio with the expansion of internationally loved womenswear brand Forever New across the GCC.
Founded in Melbourne, Australia, Forever New is known for its modern, feminine designs that celebrate confidence, elegance and individuality. The brand offers fashion-forward collections across occasion wear, everyday essentials and statement pieces, thoughtfully designed for the modern woman and the moments that matter most to her.
Forever New’s growing presence in the region reflects the increasing demand for premium yet accessible womenswear that blends global trends with timeless style. With carefully curated collections and attention to detail, the brand resonates strongly with women seeking polished silhouettes, elevated fabrics and versatile wardrobe staples.
“Forever New is a brand that truly understands today’s woman and her lifestyle. Its focus on modern femininity, quality and wearable elegance makes it a strong addition to our portfolio. We see immense potential for the brand in the region, where fashion-conscious consumers are constantly looking for styles that feel both aspirational and relevant,” said Mr. Neeraj Teckchandani, CEO of Apparel Group.
“Our partnership with Apparel Group has been instrumental in Forever New’s growth across the Gulf. Their deep understanding of the regional consumer, strong retail expertise and proven track record in building global fashion brands have enabled us to scale thoughtfully and successfully in the market. Together, we are focused on expanding Forever New’s footprint across the GCC, delivering elevated retail experiences and collections that resonate with women in the region,” Said Mr. Dipendra Goenka, Founder & CEO of Forever New.
