Endorsed by the Arab Fashion Council, the Arab Fashion Week will take place virtually for the first time this year and maintain its traditional programme.
Set to take place today until the 26 June, the public will be able to watch all the shows online and will still be able to shop the runway collections through shop.arabfashionweek.com, which will help set up a new trend in consumer behaviour allowing people to wear the collection at least six months before distributing it to retail.
“It is another historical benchmark we have achieved and a clear breakthrough to the future of the fashion industry paving the way to revolutionise the traditional calendar by adapting a new digital experience that best fits the global financial and digital trends. We consider this move as a victorious step to shape the future of the fashion system into a more consumer conscious platform and sustainable culture,” says Jacob Abrian, Founder & CEO, Arab Fashion Council. Designers being represented at this season’s Arab Fashion Week include Amato; AAVVA Fashion; Baravia; FAD; Fashion Farm Foundation representing FromClothingOf & YEUNG CHIN; Joweh; Mada’En; Nueve; Saad Collection; and Sophia Nubes.
