High-performance outdoor apparel and equipment brand Arc’teryx Equipment has brought its elevated store concept to the city where it first entered physical retail over 20 year ago.
The Canadian brand has relocated its longstanding Sainte-Catherine Street store in Montreal to an expanded site developed around its “Alpha Store” format. Spanning three levels and nearly 10,000sq ft, the outpost represents Arc’teryx’s largest investment in its Montréal retail presence to date, building on the legacy of the city where the brand opened its first physical store.
The format is designed as a “haven” for Montreal’s outdoor community. It features a dedicated community space for locals to gather, relax and host events such as run clubs and climbing groups.
At the heart of the concept is ReBird, the brand’s in-store centre for Arc’teryx’s initiatives in care and repair, resale and upcycling. The expanded service centre includes a dedicated repair operator space, offering full repair services to help customers extend the life of their Arc’teryx products. The space also includes a ReBird Resale area, where customers can purchase refurbished Arc’teryx products.
The new Montreal store also features more space for customers to experience the breadth of the Arc’teryx brand. Multiple fitting rooms across the ground floor, mezzanine and ReBird level support product try-on throughout the store while back-lit Jacket Bays celebrate the brand’s most iconic products.
“Montreal is an incredibly important market for Arc’teryx and has been part of our retail story from the very beginning,” said Megan Cheesbrough, VP of North America Retail at Arc’teryx. “This new Alpha Store reflects our continued commitment to the city and gives us the opportunity to evolve how we show up for our guests, creating a more immersive environment that brings together the very best of Arc’teryx under one roof.”
