Originally, Aristow was a multibrand store located in Albi. Sylvain Valette featured Ralph Lauren, Tommy Hilfiger, Lacoste and Gant. To complete his selection, he sought a French brand inspired by ‘elite sports’ as he describes them, namely motor sports including F1, Tennis, Golf, Sailing, Aviation & Rugby.
Originally, Aristow launched with a dozen polos before gradually extending the number of references. From the spring-summer of 2018, it began to present a feminine line. “We did not think to make the woman before five years of existence, but we ended up proposing this line to answer the demand” admits Julien Couderc.
The brand has opened its first store: 70 square meters in the center of Nantes, rue Rubens, not far from Place Royale. Three other openings are already planned: in Lille, at the Lillenium shopping center, whose opening was postponed until early 2020, in the center of Toulouse, also for the beginning of next year; and in the center of Bordeaux, by the end of 2020. The brand has stated that once these branches are installed, the brand plans to move to partnership openings, particularly in seaside towns. In addition, it is distributed by 140 resellers in France.
