The Colombian fashion brand Arturo Calle continues its expansion and opens its first store in the city of Tulúa, north of Cali, in the department of Valle del Cauca.
The new store, located in the Supercentro Tuluá shopping mall, represents an investment of over 1 billion pesos, approximately US$260,000, covering renovations and inventory.
In addition to expanding its presence in the physical retail market, the brand, which already has a strong online presence, is committed to supporting the communities and regions where it opens stores.
“The entire team is from the department, a decision that reaffirms the company’s commitment to job creation and boosting consumption in a region with a strong entrepreneurial tradition,” the company stated.
“This opening is part of our expansion strategy into mid-sized cities and emerging markets, combining physical stores with a digital operation that allows us greater coverage and commercial integration. We are confident that this new location will boost local commerce and generate direct and indirect employment,” Esteban González, the company’s new General Manager, told Portafolio.
