H.R. Owen, Britain’s leading luxury motor dealer group, has officially been appointed to operate Aston Martin Q London, the British brand’s new flagship showroom at 14 Berkeley Square in the heart of the capital’s most prestigious location.
Welcoming clients from Monday, it marked the return of an H.R. Owen-operated Aston Martin showroom in London after around 50 years, further cementing the Group’s position as home to some of the world’s most desirable luxury and performance car brands.
The new showroom brings Aston Martin’s latest ultra-luxury retail identity to Berkeley Square, Mayfair, offering clients an immersive environment in which to explore the brand’s current model range, alongside a dedicated specification lounge for Q by Aston Martin, the brand’s in-house bespoke personalisation service. The showroom is supported by a state-of-the-art aftersales facility at Burr Road in Wandsworth, ensuring clients benefit from expert servicing and technical care from a dedicated, factory-trained team. The opening also coincides with the global debut of the new Aston Martin DBX GT.
Spanning 587sq m over two floors on the east side of the square, the showroom sits behind a Portland stone frontage bearing Aston Martin’s wings. Inside, a double-height central space framed by bronze-clad arches displays up to four models, while the specification lounge houses a materials library of more than 500 physical samples and a configurator screen measuring around eight metres wide. On the lower floor, a timber-panelled private consultation room, reached by a concealed guest lift or a glass and limestone staircase, hosts appointments and occasional events.
Ken Choo, CEO of H.R. Owen, said: “Aston Martin Q London represents an important milestone for our Group. Mayfair is home to some of the finest automotive retail experiences in the world and we are proud to bring Aston Martin back into this exceptional address alongside our other prestigious showrooms. This new location, together with our Wandsworth aftersales facility, underlines our long-term commitment to offering clients the very best of British luxury motoring.”
