This marks lululemon’s fifth market entry of 2026 in partnership with Arion Retail Group, as the brand continues its strategic expansion across Europe.
Located in the heart of Vienna, the new store introduces lululemon’s innovative athletic apparel, footwear and accessories alongside its community-led approach to movement, wellbeing and connection.
The opening represents an important step in lululemon’s journey to support guests living a life of purpose, wellbeing and movement. As one of Europe’s most vibrant cultural capitals with a rapidly growing fitness and wellness community, Vienna provides a natural home for the first Austrian lululemon location.
Located on the city’s most vibrant shopping street, Kärnter Straße, the new lululemon store offers an inspiring destination for guests seeking premium performance apparel and accessories for activities ranging from yoga and Pilates to running, training, tennis, golf and everyday life.
Spanning more than 200sq m, the space combines contemporary design with natural finishes, creating a welcoming environment that reflects lululemon’s commitment to wellbeing, movement and community. Designed as more than a retail destination, the space will serve as a community hub, bringing together local ambassadors, fitness studios, trainers and wellness enthusiasts through a year-round calendar of events and experiences.
