RH1 officially launches Awra, an immersive VR experience, with its first location at Alma Resort Cam Ranh.
Developed by RH1 in partnership with Blue Valley Partners, Awra introduces an entertainment offering for destinations looking to enhance guest engagement and create more memorable experiences.
Awra is an immersive VR experience where guests wear a headset, move through a physical space, interact with their surroundings and experience stories from within. By combining virtual reality, sound, movement and themed storytelling, Awra creates moments of wonder, discovery and shared memory for families, couples, friends, tourists and groups.
The first journey available at Awra is Titanic: Echoes from the Past, created by Eclipso, a European immersive entertainment company. The experience begins 3,800m beneath the Atlantic Ocean at the wreck of the Titanic, before taking guests back to 1912 to explore the legendary ship and the human stories inside it. The experience is available in multiple languages, including English, Chinese, Spanish and French, making it accessible to a wide range of local and international customers.
The launch of Awra reflects the growing opportunity for entertainment destinations to expand their offering through immersive formats. Across theme parks, FECs, shopping malls and mixed-use destinations, audiences in Southeast Asia are increasingly drawn to experiences that feel interactive, shared and memorable beyond the visit itself. Awra responds to this opportunity with a story-led immersive experience that brings together discovery, movement, sound and interaction within a compact format.
