The collaboration intends to bring innovative and unique brands to consumers in the region.
Launched in the UAE as a joint venture with Chalhoub Group, b8ta classes themselves as the first brick-and-mortar retailer that bridges the gap between traditional and online retailing. b8ta launched their first retail outlet in the UAE in Dubai Mall, and given its success, quickly launched its online store.
Now, the innovative retail company will partner with noon.com to provide a launch-pad for new-to-market products, providing them with an optimal marketing strategy and enabling them to reach a wider audience. Noon.com will provide competitive pricing, exclusive member deals, timely fulfilment and logistics services.
Ramit Harisinghani, General Manager – MENA at b8ta, commented: “As the future of retail is transforming, we at b8ta are committed to building the current infrastructure to evolve as a hub for discovery, experience, and fulfilment and be part of the future of shopping. We aim to strengthen our positioning in this market by providing shoppers with a concept to discover, learn, and try before buying.”
