Australian nursery retailer Baby Bunting increases stock availability and reduces inventory value with RELEX Solutions.
Baby Bunting, Australia’s largest nursery retailer, has increased stock availability and reduced inventory value in its stores as a result of its roll-out of RELEX Solutions’ suite of demand forecasting, replenishment, allocation and promotion forecasting solutions across its nationwide network of 64 locations in Australia.
Baby Bunting’s business is heavily promotion-driven, and one of its main challenges is managing inventory for holiday sales spikes and promotional events. The lack of centralised supply chain planning meant Baby Bunting’s stores each had to manage their own orders through time-consuming manual processes.
In addition, stores were unable to base their orders on demand and so often over-ordered regular stock items. But this caused either price markdowns or under-ordered items and stockouts during promotions. Baby Bunting, therefore, decided to centralise its planning to properly take control of inventory allocation, improve its supply chain, and also provide scalable support during a period of rapid growth for the business.
