Briggs Automotive Company (BAC) is continuing to push ahead with its ambitious global expansion roadmap, having officially unveiled its next-phase growth plans for the Middle East with a new dealership in Saudi Arabia.
Following the recent announcement of three new dealerships across the US and two new dealerships in Asia, BAC’s expansion within the Middle East is initially being underpinned by a new partnership in Saudi Arabia. It marks the first time the Liverpool, UK-based, supercar manufacturer will have a retail presence in the country.
The new dealership appointment in Saudi Arabia follows the successful dynamic debut of the Mono R in the country at this year’s Saudi Arabian Grand Prix, which saw the single-seater supercar set the tone for its wide-ranging appeal, impressing spectators, onlookers and the motorsport community with its seamless and high-performance demonstration runs which ran throughout the weekend around the Jeddah Corniche Circuit.
BAC Saudi Arabia will be run in partnership with Veloce Life, which operates at the heart of the country’s automotive scene, bringing together collectors, drivers and enthusiasts of some of the rarest and most exclusive cars on the planet.
The new BAC dealership will operate out of the Riyadh and Jeddah regional hubs, whilst also presenting the Mono line-up at a host of key industry events throughout the region. The first Mono to be delivered to Saudi Arabia – a stunning smoked-visible-carbon Mono R – will be available to view for prospective customers in the country immediately. The first deliveries to customers will commence later this year.
