The first Bath & Body Works India store in Chennai opens tomorrow. The store, which is more than 1000sq ft in size, will be located inside the Express Avenue Mall and will showcase the broad array of products that the brand has to offer; ranging from body wash, body lotion, hand wash, candles and also gift sets.
‘We have gone all out with massive first-hand customer experience zone, radio, print ads for the launch. So far we have received a grand welcome from the city and the excitement is building up towards our launch date tomorrow at 2pm. Chennai is an upcoming city with a great mix of cosmopolitan crowd … It’s a great market for beauty and essentials.’
‘From the date of announcing the launch we have been flooded with inquiries on social media. We have understood Chennai’s weather and are launching the right set of fragrances which will surely captivate the market. Also, we would be introducing fresh fragrances every two months to keep our customers excited.‘ – Tushar Ved, President of Major Brands India
