The fitting room works in three simple steps allowing shoppers to add their body parameters, the technology will then recommend the correct size to order and advice on how well the garment will fit.
UAE-based online fashion marketplace, Bazzarna.com features popular items from a selection of global brands including Desigual, H&M, Lactoste, Ralph Lauren, Fila and Tommy Hilfiger with new brands being added frequently. Guests will enjoy exclusive discounts on a selection of clothing and accessories, a loyalty cashback programme and 0% payment plans.
The move comes as part of Bazzarna’s goal to reduce the chance of a shopper receiving clothing in the wrong sizes when ordering online. The cuts and measurement details of hundreds of items have been added which will allow shoppers to understand the fit of a piece of clothing before ordering.
