The new store is located in the Covilhã Serra Shopping Centre and strengthens the brand’s commitment to the Portuguese market.
Occupying an area of 200sq m, the new store has “an environment designed to be welcoming, functional and dynamic” according to a statement issued from the brand. Opening their doors with the brand’s latest Spring/Summer 2021 collection, the store houses items for women, men and children.
The opening of the Covilhã store falls in line with the group’s current strategic plans for Portugal which included their most recent store openings in Vila Real de Santo António, Torres Novas, Póvoa de Varzim, Vila do Conde and Mirandela.
With around 5,000 stores across the globe, the Benetton Group is currently present in the Portuguese market with a total of 95 points of sale for the United Colors of Benetton, Undercolors of Benetton and Sisley brands.
