London-based bespoke tailor Benson and Clegg has unveiled its refurbished flagship store within the Piccadilly Arcade on Jermyn Street. The new store has been designed to offer an enhanced customer experience, while reflecting the rich history and heritage of the company, by creating a “relaxing but luxurious environment”.

The flagship now features a new retail space on the ground floor, featuring parquet flooring, grand dark wood cabinetry and atmospheric lighting, all designed to showcase its curated ready-to-wear collection, and standing at the centre of the shop is an island showcasing the brand’s range of cufflinks.

In addition, the tailor, which offers both bespoke and ready-to-wear options, has introduced an exclusive tailoring lounge, which it describes as more “private members club than traditional tailors’ shop”. The aim of the lounge is to offer a unique atmosphere to allow its clients to enjoy consultations and fittings and features a grand cutting board, spacious lounge area and custom-built bar.

Mark Gordon, managing director and Royal Warrant Holder, Benson and Clegg, told FashionUnited over e-mail: “It was always my priority that the new store and tailoring lounge should reflect the history and heritage of the company – that of traditional craftsmanship combined with a contemporary aesthetic – while always delivering a truly unique and personal experience to the customer.

“Tailoring, of course, is at the forefront of what we do and, much in the spirit of Messrs Benson and Clegg, it was our intention to create a wholly unique atmosphere for our clients – more private members club than traditional tailors’ shop.”