One of India’s leading sports nutrition brands, BigMuscles Nutrition, has strengthened its retail presence with the launch of its newest experiential store in Zirakpur, Punjab.
This milestone marks the beginning of Phase 2 of the brand’s retail expansion journey, following the successful establishment of 20 experiential stores across North India, further reinforcing its commitment to making trusted sports nutrition more accessible to consumers.
Strategically located at Singhpura Chowk, Zirakpur, the new 300sq ft store has been designed as an experiential destination where consumers can discover, understand and experience the brand’s comprehensive portfolio of sports nutrition products. Moving beyond the traditional retail format, the store offers personalised product guidance from trained experts alongside live sampling opportunities, allowing fitness enthusiasts to experience proteins, pre-workouts, BCAAs and other nutritional supplements before making a purchase.
The new store showcases BigMuscles Nutrition’s extensive portfolio of sports nutrition products, catering to a wide spectrum of fitness goals ranging from muscle building and strength enhancement to endurance, recovery and overall wellness. Complementing the in-store experience, the brand will also conduct dedicated consumer engagement programmes across gyms within the surrounding catchment area through product sampling sessions and fitness-focused activations, enabling the brand to connect directly with local fitness communities.
Speaking on the launch, Jitika Gupta, Co-Founder & CMO, BigMuscles Nutrition, said: “At BigMuscles Nutrition, we believe that retail should be more than just a point of sale. It should be a destination where consumers can learn, experience and make informed choices about their fitness journey. Our experiential store format allows us to engage directly with consumers, understand their nutritional needs and build trust through expert guidance and product trials. The launch of our Zirakpur store marks the beginning of the next phase of our retail expansion and we remain committed to strengthening our presence across underserved markets while making high quality sports nutrition more accessible across India.”
