Billa Bulgaria invested over BGN 100 million (€51 million) in 2024, including BGN 44 million (€23 million) in a new logistics base near Stara Zagora and nearly BGN 60 million (€31 million) in store expansion and renovations.
Seven new stores, including locations in Teteven and Svishtov, opened in the past year, bringing the total to 165 stores in 51 cities by the end of the year.
Billa Bulgaria plans to invest over BGN 60 million (€31 million) in 2025, of which BGN 44 million (€22 million) will be for the opening of 13 new stores, expanding Billa’s presence in existing cities and potentially entering smaller settlements like Vidin, Gorna Oryahovitsa, and Tryavna.
Additionally, over BGN 14 million (€7 million) will be allocated for renovating six existing branches to align with modern retail trends and enhance customer experience.
Finally, around BGN 4.7 million (€2.4 million) will complete the new warehouse, optimising logistics in Eastern Bulgaria and improving delivery efficiency.
