Shoppers ignored Brexit uncertainty in order to snap up the best deals on Black Friday, it would appear – as footfall rose by 3.3%, compared to 2018. Springboard, the retail intelligence company has revealed that shopper numbers increased slightly on the high street.
Springboard stated that one of the underlining factors that aided in the boost was the fact that Black Friday 2019 fell on a payday. Another factor that played into the mix is that consumers are now demanding a shopping experience that combines leisure and eating out.
‘This positive result may well ‘seal the deal’ for retailers in terms of their commitment to Black Friday moving forward, as they will have claimed shoppers early on in the Christmas trading period giving them the opportunity to steal a march on their rivals.’ – Diane Wehrle, insights director at Springboard.