The Charlotte, North Carolina-based quick-serve restaurant chain is expanding by focusing on non-traditional sites.
Known for its signature fried chicken and buttermilk biscuits, the company has come a long way since its 1977 debut. Bojangles, which has both franchised and company-owned locations, currently operates approximately 800 restaurants – 280 of which are company-owned – with more on the way.
Continuing its ongoing westward expansion, Bojangles in July announced that it would open 20 new restaurants in Las Vegas. However, the Vegas sites are only one component of the company’s expansion plan.
“With chicken being the highest-selling protein in the QSR space, market saturation is inevitable,” said Jim Cannon, Bojangles’ Chief Development Officer. “We must approach our [expansion] strategies more thoughtfully as we continue to grow outside of the Southeast and adapt to consumers’ changing preferences.”
This includes focusing on non-traditional venues to drive growth. Through a partnership with LVP Restaurant Group, an entity of LV Petroleum, Bojangles is developing its first set of unconventional restaurants within 10 TravelCenters of America franchise locations across Western markets. The project will be led by LVP and its investment partner, Kingsbarn Realty Capital, as the developer. The stores are set to open in 2024.
