Best known for its comfortable socks and “buy one, donate one’ business model, Bombas has opened its third-ever retail location, at The Domain in Austin, Texas.
The opening follows the October debut of the brand’s first-ever stores, at Town Center in Boca Raton, Florida and New York City. All three stores offer the company’s full product assortment, which has expanded beyond socks to include underwear, T-shirts, slippers, slides and more.
Bombas’ expansion in Texas and Florida leverages Leap’s retail platform that integrates with Shopify and utilises premium retail locations in Simon’s portfolio. The collaboration is designed to enable growing brands such as Bombas to establish physical retail spaces in key markets while minimising traditional barriers that have long stood between the brands and premium physical retail.
“Expanding into physical retail is a natural and exciting next step in bringing the Bombas brand, products and mission to more people in new ways,” said Jason LaRose, CEO of Bombas. “We looked for partners who share our commitment to quality and customer experience and who bring deep expertise to help guide us through this next chapter. With Leap, Shopify and Simon, we’re able to bring the comfort, quality and sense of community our customers know online into an in-person experience that feels like a true extension of our brand.”
