Frasers Group-backed leisure and hospitality operator We Do Play announces the acquisition of Boom Battle Bar from XP Factory PLC, returning the brand to the team behind its creation and strengthening We Do Play’s position as the leading specialist operator in the experiential leisure sector.
We Do Play’s portfolio of experiential leisure brands serves customers across a broad range of ages and occasions: Flip Out, the largest indoor adventure park group in the UK; Activate, the immersive gaming experience where players take on interactive challenges; Laser Quest, the indoor laser tag attraction and Rumble Rooms, its games-led competitive socialising concept.
Over the next 12 months, We Do Play plans to invest in Boom Battle Bar by introducing new technology, games and experiences across its 29 venues. It also aims to bring the competitive socialising concept to more large towns and cities where it sees significant untapped demand.
Richard Beese, Founder and CEO of We Do Play, said: “It is incredibly exciting to have our brand back. We created Boom Battle Bar because we believed it could transform competitive socialising and welcoming it home is a very special full-circle moment for us. XP Factory has done a fantastic job of developing Boom Battle Bar into an incredible national brand. We have enormous respect for the hard work and investment they have put into the business, as well as the brilliant teams who have helped build it. We know this brand inside out and have seen first-hand the opportunities it can create for customers, employees and franchise partners. We are proud to be taking responsibility for its next chapter and cannot wait to get started.”
