The brand has opened its first flagship store in China, launching in Shanghai’s Xintiandi district as the French jewellery house expands its footprint in the mainland market.
The 278sq m space is the brand’s third global flagship, following Paris and Tokyo and underscores Asia’s role in its growth strategy.
Located in a restored 19th-century shikumen building, the store features an architectural style that combines Chinese and Western influences. The interior design incorporates a mix of French and Chinese references, with nature-inspired elements featured throughout.
The approach aligns with ongoing efforts by global luxury retailers to tailor physical stores to local markets while maintaining a consistent brand identity.
Last year, the brand opened a boutique at Thailand’s Siam Paragon, drawing inspiration from its flagship located in Place Vendome in Paris and traditional Thai temples.
