SAINT JOHN – Though one uptown Saint John fashion boutique will be closing its doors, another is ready to take its place on Prince William Street.
Boutique Zekara announced Tuesday it will open its third store at the former location of Ella The Shop at 101 Prince William Street later this month. Ella owner Kelly Lawson announced her store was closing back in November.
“I was sad to learn of Ella’s closing, it has been a great asset to our city,” said Donna Williamson, owner of Boutique Zekara. “Then I recognized a potential opportunity for both of us: Kelly wanted out and I wanted in.”
Boutique Zekara opened its first location 15 years ago in Rothesay. The business sells women’s fashions and cosmetics with a focus on Canadian-made and ethically-based brands. The store opened its second location in Halifax two years ago.
