SGS UK Retail has announced that SuperPark, the global indoor leisure and recreation concept, is to make its UK debut at Braehead Shopping Centre, Scotland’s premium retail and leisure destination.
SuperPark will open a 30,000sq ft space early next year, adding a significant new experience-led anchor to further diversify the centre’s offer and appeal to consumers.
Founded in Finland, SuperPark operates in 26 parks worldwide across Finland, the Middle East, Asia and Australia, attracting millions of visitors annually. Its landmark signing at Braehead is a significant step in the next stage of its global expansion.
SuperPark’s ethos is centred on delivering an innovative, family-friendly approach to fitness and recreation. At Braehead, it will offer visitors an activity wonderland with 40 attractions, including adventure challenges, sporting games and freestyle activities – creating an immersive, joyful play experience that will excite and unite audiences of all ages.
The significant investment from SuperPark reinforces Braehead’s reputation for innovation and diversity of offer, underpinned by its ability to attract brands seeking to deliver scalable, experience-led concepts to a large and loyal catchment. It is also the first major signing since the announcement of Braehead Ambition in the summer. The initiative has brought together the asset management, leasing, operational and marketing of Braehead Shopping Centre, Braehead Arena and Xsite to create a critical mass of retail, leisure and entertainment unmatched in Scotland.
Huw Kmiot, Associate Director of Asset Management at Pradera Lateral, commented: “The arrival of SuperPark is a major milestone for Braehead, reflecting both its strong trading performance and the continued confidence brands have that they will out-perform here. SuperPark’s debut at Braehead underlines the destination’s reputation as a place that delivers results and actively responds to growing consumer demand for immersive, experience-led leisure.”
