The curated concept space brought to life by the Düsseldorf marketing agency will be located in the Franconian departments store until September 5.

Occupying a total space of 30sq m, the store houses a range of around 20 brands from a wide variety of areas, including XD Design, Sprayground, Lexon, Wouf, Green Factory, Donkey Products, Moleskine, Just Spices, Paper & Tea and the Italian lifestyle brand 24Bottles.

24Bottles recently appeared at Pitti Uomo and has previously collaborated with Fendi and Dior, successfully advancing into the luxury segment. The label’s double-walled Clima Bottles are the perfect alternative to disposable bottles, and are also a highly-sought after prestige object.

The 24Bottles brand was founded in 2013 by Matteo Melotti and Giovanni Randazzo. Their luxury edition is sold exclusively by partners such as Engelhorn and the KaDeWe Group. The Founders, commented: “Germany is the centre of Europe and an important market for sustainable brands like 24Bottles. German customers are very precise when it comes to the environment, which is why we build such strong relationships with both businesses and customers.”