Two new Workshops are set to open in early 2026 following the debut of the first-ever location in Los Angeles.
Build-A-Bear Workshop, the iconic retail experience known for bringing a little more heart to life and Sanrio®, the global lifestyle brand best known for Hello Kitty®, have announced the national expansion of the Build-A-Bear x Hello Kitty and Friends Workshop with new locations set to open at American Dream in East Rutherford, New Jersey and Mall of America in Bloomington, Minnesota, in early 2026.
The first Build-A-Bear & Hello Kitty and Friends Workshop opened in Los Angeles last year and quickly became a go-to destination for collectors, families and devoted Sanrio fans. Its strong appeal made it clear that the experience deserved a broader presence, especially in places that draw millions of visitors from around the world. Both American Dream, just outside New York City and Mall of America, one of the most visited retail and entertainment destinations in the US, offer the kind of scale and visibility that make them ideal homes for this next phase of growth.
Each Build-A-Bear x Hello Kitty and Friends Workshop immerses guests in the world of Hello Kitty, with signature touches from both brands throughout, including pink shopping bags and aprons, custom Cub Condos and more. Guests choose their favorite character, take part in the iconic stuffing experience and signature Heart Ceremony, then personalise their new friend with themed outfits, scents, sounds and accessories inspired by Hello Kitty, Cinnamoroll™, Kuromi™, My Melody™ and the whole crew.
“From the moment we opened in Los Angeles, it was obvious that fans connected with this experience in a meaningful way,” said Chris Hurt, Chief Operating Officer Build-A-Bear Workshop. “Bringing the Build-A-Bear & Hello Kitty and Friends Workshop to American Dream and Mall of America gives us the opportunity to welcome guests from around the world who travel to these iconic destinations throughout the year.”
