Bulgari the magnificent and contemporary Italian jeweler, master of colored gemstones, announces the grand opening of the store in Shanghai Qiantan, the upcoming and trendy district.
The double storey curved façade features the elegant black grand antique pelmet with iconic BVLGARI roman lettered logos, distinctive of the Peter Marino concept designed for Bulgari, with the incorporation of a special design element created by a reflective Pantheon Mesh that filters the light, and creates a lot of transparency into the store.
The facade features 3 box in the box show windows which will have a different creative theme according to the season, and two maxi LED screens to portray images from the brand campaign. The store features the complete range of product lines of the brand including jewellery, watches, accessories, handbags, perfumery.
Upon entering the store one is transported momentarily to Rome. BVLGARI is Rome: sunlight, marbles and ancient buildings. A timeless city that will never be out-of-fashion and the BVLGARI store design is a wonderful architectural concept developed for BVLGARI by the internationally acclaimed architect Peter Marino that embodies pure Roman style. A timeless yet contemporary vision of Rome, with the warm and relaxed soul of the Eternal City.
Italian design is renowned worldwide for its beauty in its form, the audacity with which precious materials, colors and sublime craftsmanship are combined, the relationship between ancient and modern, tradition and innovation, qualities that characterize the work of Peter Marino for Bulgari.
