When HomeState, the beloved “Texas Kitchen” in Southern California founded by Briana Valdez in 2013, opens its ninth location in Santa Monica next month, it won’t just be serving up its famous breakfast tacos and queso.
The site will also be celebrating the role that music plays alongside food in creating the restaurant’s distinctive sense of place.
For HomeState, music isn’t background noise – it’s the second most important thing on the menu, right after the food and hospitality. The brand’s family roots in Texas are reflected not only in the recipes but in the rhythm of the dining experience.
By partnering with Custom Channels, the leading provider of streaming music for business, HomeState ensures that every one of its “Texas Kitchen” locations sounds as authentic as they taste.
“Music is as much a part of HomeState as the tortillas or the queso,” says Andy Valdez, Director of Marketing and Founder Briana’s triplet sister. “It’s central to our brand’s identity; part of our DNA. My family grew up surrounded by Tejano, soul, conjunto and country music – sounds that filled our Texas home and shaped our sense of community. When guests walk into HomeState, I want them to feel that same mix of warmth, nostalgia and discovery. Custom Channels helps us to recreate that, every day, across every single HomeState location.”
Today, as HomeState prepares to open its ninth location in Santa Monica and a tenth in El Segundo in early 2026, every restaurant across the chain benefits from a consistent, high-quality sound that evolves naturally from morning calm to evening buzz – with Custom Channels making it possible for the brand to grow while staying true to its essence.
