Project Café USA 2024, World Coffee Portal’s definitive report on the US branded coffee shop market, reveals the $49.5bn segment now exceeds 40,000 outlets and reached 104% of its pre-Covid market value over the last 12 months. However, amid surging industry optimism nearly one fifth of operators have yet to fully recover from pandemic trading pressures.
$49.5bn US branded coffee shop market reaches 104% of pre-pandemic value, achieving 8% sales growth over the last 12 months
US branded coffee shop market achieves strong net outlet growth, increasing 4% to reach 40,062 stores
World Coffee Portal forecasts total US branded coffee shop market sales will exceed $52.4bn over the next 12 months and $61.6bn by 2028, led by coffeefocused segment turnover
The US market is expected to surpass 45,200 outlets by September 2028, displaying five-year growth of 2.5% CAGR
US branded coffee shop market exceeds 40,000 stores and surpasses pre-pandemic value The total branded US coffee shop market now stands 7% above its pre-pandemic size following robust 4% outlet growth over the last 12 months to reach 40,062 stores. Market leader Starbucks added 494 net new stores over the last 12 months to reach 16,144. The Seattle-based coffee chain retains a 40% share of the total branded coffee shop segment, ahead of Dunkin’ which opened 172 net new stores to reach 9,434 and Panera Bread which closed 22 net sites to reach 2,151
The US branded coffee shop market also reached 104% of its pre-pandemic value over the last 12 months, growing 8% to $49.5bn – however, 19% of operators report they have yet to fully recover from pandemic trading pressures. The total US branded coffee shop market is forecast to exceed $52.4bn over the next 12 months and reach $61.6bn by 2028.
Industry leaders increasingly optimistic as trading momentum continues The strong recovery of customer footfall over the last 12 months means most US operators are optimistic about trading. Three quarters (76%) of industry leaders surveyed report a positive sales environment in 2023, compared with 49% last year. Additionally, only 11% cited trading conditions as difficult – 10% fewer than in 2022.
