BVLGARI has announced the grand opening of a new boutique in Atlanta, located at Phipps Plaza in the Buckhead district. The new location represents an important milestone for the Maison, marking Bvlgari’s return to Atlanta with a boutiquethat celebrates Roman Heritage and modern elegance.
With a total square footage of 2,200, the boutique features dedicated selling spaces for its collections of High Jewelry, fine jewelry, watches and handbags, along with 1 salon for entertaining clients. The boutique’s modern design concept pays tribute to Rome’s rich heritage with the majesty and grandeur of the Eternal City as inspiration, featuring iconic luxurious materials and the best of Italian craftmanship featured in each furniture detail.
The exterior facade maintains the charm of the heritage-protected building. The pelmet, crafted from Grand Antique Black Marble, showcases the iconic BVLGARI logo in Roman capitals, highlighting the brand’s heritage. Inside the boutique, every detail of storytelling was carefully chosen and crafted to connect the past with the present, infusing Roman history throughout the space. The interplay between innovation and tradition defines the bold character of the interior.
Travertine columns and fluted walls link to the typical Roman colonnade, with their vertical grooves serving as a referenceto classic Roman architecture and the Roman columns that stood strong centuries ago. The Serpenti Chandelier by Venini – one of Italy’s most iconic glassmakers, established in 1927- in Murano glassconsists of 300 crystal wands, fashioned in triedri shapes and colors custom made to recall the Roman sunset,inspired by Bvlgari’s eponymous iconic collection.
