Swedish outdoor brand Haglöfs has returned to the Chinese market with the opening of its first brand store at Kerry Parkside in Shanghai’s Pudong district.
The comeback forms part of a broader push to open 25 stores across 18 cities in the coming year.
Haglöfs said that, as a hub for international outdoor brands, Kerry Parkside’s location provides a strong platform to engage with the company’s growing Chinese consumer base.
“This launch is more than just a store opening, it’s a symbol of our commitment to growth, innovation, and connection,” said Daniel Stiller Cohn, head of distribution sales and sales operations at Haglöfs.
“Shanghai, with its vibrant energy and booming outdoor culture, is the perfect stage for Haglöfs to showcase its premium products and timeless Scandinavian heritage.”
Founded in Sweden in 1914, Haglöfs offers backpacks, outdoor apparel, footwear, and accessories, and is sold in 28 countries. The brand recently opened a flagship in South Korea.
