The flagship location has reopened following a complete transformation by renowned architect Peter Marino.
The flagship store is located just moments away from the iconic Place Vendome at the corner of Rue de la Paix and Rue des Capucines. Marino has made use of the store’s natural lighting, which flooded the area thanks to an impressive number of large windows, to create a brighter and sleek environment. Meanwhile, deeply coloured marbles are utilised in contrast to create a ‘wow factor’ for shoppers. The brand’s DNA and heritage is reflected through sensibly included cues and visual prompts.
The mega-store has also been enlarged in the renovation period to house the high-jewellery collections of the brand. The store also features watches and accessories. A private dedicated VIP Salon is available for special viewings and a new entrance has been added on an upper floor for the residents of the building to access the store.
World-renowned architect Peter Marino was also responsible for the renovation of the BVLGARI flagship on New York’s iconic Fifth Avenue.
