Candiani, one of Italy’s leading denim fabric manufacturers, launches its new retail project from Milan. It opened the doors in the area of the 5Vie and more precisely in Piazza Mentana 3 its first (and for now only) store.
A unicum in the jeans landscape because it is, in practice, an innovative formula: it is the first store opened by a company upstream of the supply chain that distributes the collections of a selection of jeans partner brands of Candiani, with which the producer from revenues of 89 million euros has long been a collaboration that has resulted in the application of an exclusive brand, the Rivetto D’Oro. In this first phase, the brands involved are Atelier & Repairs, Ace Rivington and Matias (USA), Bbd Benzak Denim Developers and Denham (Netherlands), Closed (Germany), Dondup’s DZero collection and Care Label.
The Milan project could have a following in the retail sector.
