Through a partnership with Mirakl, Carrefour will provide small, local retailers with an accelerated solution for digitising their businesses during the lockdown period.
In June 2020, Carrefour launched a food marketplace which has already made products from more than a hundred retailers and artisans available to some 15 million people in France who visit www.carrefour.fr every month. 52 per cent of these “partner vendors” are SMEs, very small companies and start-ups.
During the pandemic, to help food producers and retailers affected by the lockdown speed up their adoption of digital technologies, the Carrefour group is giving them free access to its marketplace until the end of 2020. This will give these new retailers free access to a very wide customer base without having to spend a single euro on marketing, and without needing to undertake any emergency development work on their own websites.
Retailers can simply contact the Marketplace development unit, which will reply within 48 hours. Then with support from Carrefour and its technology partner Mirakl – leader in Marketplace solutions – they will be able to digitalise their business in under a week.
