The Polish footwear brand CCC, part of retail conglomerate Apparel Group, opened its first store in the UAE at The Mall World Trade Center in Abu Dhabi. The store will span 8,583sq ft and will be located on the ground floor of the mall.
The official inauguration of the store took place on June 19, 2019, in the presence of Robert Rostek, ambassador of the Republic of Poland to the UAE; Talal Al Dhiyebi, CEO at Aldar; along with Nilesh Ved, chairman of Apparel Group.
With the core values of CCC being ‘fast fashion’ and ‘value for money’, the large-format store’s concept is eye-catching, sporting a premium look and feel with value for money products. Among the highlight, features are the large, vibrant LED screens, elevated open ceilings and explicit mention of prices for each category and brand.
