The luxury retailer is partnering with Salesforce to personalise customer journeys.
Chalhoub Group has pivoted their business focus during the Covid-19 to enhance their e-commerce offerings and has accelerated its digital transformation to meet customer needs during the wake of the coronavirus pandemic. Now that the brand has solidified its online presence, they want to utilise intelligent solutions to personalise customer journeys.
In their new partnership with Salesforce, Chalhoub Group is leveraging MuleSoft to unlock and unify data throughout the customer journey, creating connected customer experiences in e-commerce, services and retail stores with an API-led approach. With MuleSoft’s Anypoint Platform, Chalhoub Group is able to accelerate the speed of delivery and time-to-market, while reducing complexity and maintenance and dependencies on legacy integration tools.
“At Chalhoub Group, our digital transformation with Salesforce is enabling us to listen to our customers and help them to maintain beauty and health at home. Chalhoub Group aims to be helpful and empathetic – and delighting customers through memorable experiences.” said Kristof Lukovich, Head of Digital for the Beauty Vertical.
